Rooted in Culture
By L-R-G Clothing & 9th Wonder
Rooted in culture. The secret of a tree’s growth is found in the message: Deeper roots, stronger branches. The rise and grind of the underground culture is powered and inspired by cannabis and it’s magical powers. This is an elevated perspective that speaks to all creatives navigating today’s current climate. The NFT world is the next iteration or universe of this creative culture. The rooted in culture digital art personifies this ethos.
Rooted in Culture by L-R-G Clothing & 9th Wonder
L-R-G Clothing x 9th Wonder
About the creators
About the Artist
Lifted Research Group is a company designed to overthrow the masses by our influence. Our slogan is simple, "underground inventive, overground effective". At LRG we want to focus on the ones that are trying to pay their rent with their passions. Think of us as a support group for the independent and underground culture. We’re trying to put the spotlight where we think it really belongs because it is much more than clothing and concepts, it is a way of living. LRG, innovative essence for the above average person.
About the Artist
Patrick Denard Douthit, better known as 9th Wonder, is a hip hop record producer, record executive, DJ, lecturer, and rapper from Winston-Salem, North Carolina, U.S.
He began his career as the main producer for the group Little Brother in Durham, North Carolina, and has also worked with Mary J. Blige, Wale, Jay-Z, Drake, Chris Brown, Destiny's Child, J. Cole, Kendrick Lamar, Erykah Badu, Ludacris, Mac Miller, Jill Scott, Big Boi, Rapsody, 2 Chainz, Nipsey Hussle, and Anderson .Paak.